President, International Promotions
www.productplacements.com
It is no accident that James Bond used Motorola Radios to capture the villains, or that Emmy-winner Teri Hatcher drives a Volvo in the hit television show, Desperate Housewives. It is no coincidence that Charlie Sheen drinks Corona Beer in his hit series Two and a Half Men, or that Jerry Seinfeld wrote episodes around a Saab 900 for his Emmy-winning series.
For the past eighteen years, Linda Swick, President of International Promotions (IP), has led a team that represents corporate clients providing brand integrations for their products in top-grossing feature films and primetime television programs. International Promotions is involved with productions worldwide, including Europe, Australia and Asia. Linda’s team partners with major studios, to provide cross-promotional marketing opportunities for their clients, such as the current multi-million dollar success of the Volvo and Pirates of the Caribbean: Dead Man’s Chest national promotion. IP has worked with some of Hollywood’s most prominent directors and producers, including Steven Spielberg and Kathleen Kennedy on “Jurassic Park, The Lost World” where they launched Nextel’s latest technology. In addition, IP’s innovative approach to entertainment marketing also enticed both Ron Howard and then, Bruce Willis to endorse one of their major clients in a promotional video, which were directed by Ms. Swick.
After graduating from the University of Southern California, Ms. Swick worked in casting and helped discover talents such as Patrick Duffy and Mark Harmon. She worked for a talent agent, representing Chuck Norris and Joe Fraser. She started International Promotions in 1989 and has made a career of making stars out of her clients’ products.
Ms. Swick has served on the Board of Directors for the Entertainment Resources Marketing Association and sits on the Board of Advisors for Identive Technology and Merlin TV. She is consulted as an industry source for many publications including The Wall Street Journal, The Washington Post, and The Los Angeles Times, among others.
Ms. Swick resides in La Canada, California with her husband Chuck of seventeen years and her two sons, Kevin and Daniel.
